Sales – My Most Valuable Advice

Sales – My Most Valuable Advice

Get to Know the Chief Brand Curator of Brown Jordan

The luxury outdoor furniture maker Brown Jordan is quite lucky to have Steve Elton. Elton has been the company’s chief brand curator and he really dedicated so many years in this business in which his passion lies. For thirty weekends per year, he would actually dedicate his time in travel to one of the company’s luxurious showrooms to be able to meet with clients, staff and customers and share his knowledge on design and in order to sell the merchandise.

Elton was actually hired as a sales rep for Brown Jordan in 1990 but such wasn’t the position that he was looking for. He actually wanted to be able to use his creativity. During his 20s, he attended a design school and took a class on branding. For him, the Brown Jordan ads were such an inspiration everytime they see them. Then, he had it as a mission to work for the said company.

As one who grew up in New Jersey, he actually spent much of his time in playing sports. He loved basketball and was also a good athlete but he couldn’t ignore his passion for design. He was drawn into fabrics and he always loved to rearrange the furniture around their home. He wasn’t quite artistic but even at a young age, his teachers get his opinion on how to beautify the classroom.

Then Elton got a job as a salesperson in an exclusive furniture shop while he was supporting his own family. He then set his sights on Brown Jordan and he had been wooing the company for eight years. He kept sending out letters to the company’s head that he be given a job and then the president showed up and he was offered a position in Brown Jordan.

After so many years, Elton actually built a really strong reputation for knowing the company inside and out and became in-charge of overseeing the media. One turning point of his career was when he worked under Frinier. For two decades, Frinier was actually the chief creative officer of Brown Jordan, and he worked with Elton particularly on the selection of fabrics. Then Elton stepped up and became in charge of the different fabric selections and he traveled overseas in order to study fabrics as well as fashions.

Then when Frinier left the said company, Elton became the chief branding officer and he really loves to tell over and over again how the company’s iconic piece was given a major award. Elton really adored his job and worked with the company for 28 years. He was actually honored with the 2018 Lifetime Achievement Award because of his excellent contributions.

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